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Unibrew/CEO: Værdifulde produkter vil bidrage til væksten

Source RBB StockExchange Wednesday, 7 Mar, 2018 11:13:43 GMT
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Til trods for at det danske bryggeri Royal Unibrew generelt ser en stagnation i mængden af øl og sodavand, som forbrugerne i de kommende år vil nyde, er man optimistiske omkring fremtiden.

Det skal især ses i lyset af, at væksten for bryggeriet skal komme fra de lidt dyrere produkter hos Royal Unibrew. Det skyldes både en ændring i forbrugeradfærden og en forbedring af økonomien i Europa, hvor bryggeriet har sine største markeder.

Det forklarer administrerende direktør Hans Savonije til Ritzau Finans.

- Det kommer ikke til at handle at sænke priserne. Vi skal øge væksten af de lidt dyrere mærker, og hvis man kigger i vores produktmiks, er det også her vi ser en vækst, siger Hans Savonije.

- Samtidig har økonomien ændret sig i vores del af verdenen, og tingene går lidt bedre, end de gjorde for fire år siden. Forbrugerne vil godt give lidt mere for produkterne i dag.

I 2017 steg premium- og superpremiumsegmentet til 31 pct. af omsætningen fra 30 pct. året før.

I 2018 venter Royal Unibrew en omsætning på mellem 6650-6900 mio. kr. EBITDA- og EBIT-resultaterne hæves til 1450-1550 kr. og 1090-1190 mio. kr.

FORBRUGERNE ER BLEVET MERE OPMÆRKSOMME

Samtidig med, at der var en vækst i omsætningen af både special- og premium øl, etablerede selskabet sig også som markedsleder for økologiske øl, står der i regnskabet for 2017.

- Forbrugerne er i højere grad opmærksomme på, at vi bliver nødt til at være gode ved planeten, så længe vi lever. Så det ændrer måden at forbruge på. Vi ser en stigning indkøbet af produkter, der tager hensyn til miljøet og verden vi lever i, siger Hans Savonije.

Ud over Royal Økologisk herhjemme er også den finske økologiøl Lapin Kulta Pure også markedsførende i Finland

- Vi ser en løbende stigning i den økologiske ølforretning. Men samtidig er forbrugerne ikke klar til at betale 50 pct. ekstra for økologi, så det skal stadig være en god value-deal, forklarer han om øl-økologimarkedet.

LØFTER DE MELLEMLANGE FORVENTNINGNER

Royal Unibrew har i forbindelse med regnskabet løftet forventningerne til en højere EBIT-margin på mellemlangt sigt. Ifølge direktøren skyldes det to ting.

- Vi har forbedret måden vi arbejder på, hvilket har givet lavere indtægter. Samtidig ser vi vækst i både omsætningen og en mindre vækst i volumen. Og når vi ikke øger omkostningerne, så er det godt for forretningen, og så øges marginen derfra, siger Savonije.

Han påpeger desuden, at synergierne fra opkøbet af italienske Terme di Crodo ventes at bidrage til den højere margin.

2017 var et rekordår for selskabet, der landede det bedste resultat nogensinde. Før skat tjente bryggeriet 1,1 mia. kr.

/ritzau/FINANS

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